Social Media Strategy
Content That Finds Athletes
Six content pillars targeting people who are searching how to compete professionally — each one funnelling into a personalised programme.
Pillar 1 — Aspiration
How to Qualify for Competition
Hook people who are googling qualifying standards and competition pathways. Show them the route.
- "What does it actually take to qualify for a marathon?"
- "How athletes go from amateur to competitive"
- "The qualifying standards nobody tells you about"
- "6 months out from my first triathlon — here's my plan"
Pillar 2 — Education
Periodisation & Programming
Build credibility by teaching the science behind elite training. Then show them our platform delivers it.
- "What is periodisation and why Olympic athletes use it"
- "Build phase vs peak phase — what changes in your training"
- "Why most amateur athletes overtrain before competition"
- "How to structure your training year around race day"
Pillar 3 — Nutrition
Fuel for Competition
Nutrition for performance is a massive search category. Own it — then link to our nutrition pillar on the platform.
- "What elite athletes eat the week before competition"
- "Carb loading — what actually works vs what's a myth"
- "Pre-race nutrition plan: the exact breakdown"
- "Why your diet is holding back your performance"
Pillar 4 — Mental Performance
The Psychology of Competing
Mental performance content goes viral. Athletes share it. It builds emotional connection to the brand.
- "How to deal with pre-competition nerves like a pro"
- "Visualisation techniques used by Olympic athletes"
- "The mindset shift that separates finishers from competitors"
- "What happens in your head on race day — and how to manage it"
Pillar 5 — Recovery
Train Harder. Recover Smarter.
Recovery content performs because it's often the missing link for aspiring competitors. Position LR as the solution.
- "The recovery protocol used by GB athletes"
- "Sleep, HRV and your competition performance"
- "Active recovery week — what to do when you're not training"
- "Signs you're overtraining before competition (and how to fix it)"
Pillar 6 — Transformation
Real Competition Journeys
Document real member journeys from beginner to competitor. Social proof + inspiration + CTA in one.
- "From couch to marathon qualifier — 9 months with LR"
- "My first Olympic distance triathlon — what I learned"
- "How I dropped 18 mins off my 10K and qualified for regionals"
- "Week by week: training for my first boxing bout"
Search Terms We're Targeting
how to compete professionally
Olympic training plan
how to qualify for marathon
amateur to competitive athlete
competition training programme UK
periodisation for beginners
how to train for triathlon
elite athlete nutrition plan
sports performance programme
race day preparation
how to get faster running
competition mindset training
