Social Media Strategy
Content That Drives Subscribers.
Organic social strategy for this programme - hooks, content ideas, and how it drives long-term subscription or standalone bolt-on revenue.
Hook Ideas
"I quit caffeine for 30 days. Here's what happened."
"Why you're always tired (it's not what you think)"
"The energy routine that replaced 4 coffees a day"
Content Ideas
- ▸ "No coffee for 30 days" documentary series
- ▸ Morning energy routine - shareable format
- ▸ "Why am I always tired?" myth-busting
- ▸ Energy foods series - education + entertainment
- ▸ Byron's daily energy protocol (time-stamped)
Best Platforms
TikTok
Instagram Reels
YouTube
Virality Potential
HIGH
"I quit coffee" content consistently viral; broad universal appeal across all demographics
Bolt-On / Upsell
Pairs with sleep programme - "Fix your sleep to fix your energy" is a natural double upsell; both together = 56-day transformation package
Hashtags: #naturalenergy #nocaffeine #energyboost #morningroutine #fatigue
