Social Media Strategy
Content That Drives Subscribers.
Organic social strategy for this programme — hooks, content ideas, and how it drives long-term subscription or standalone bolt-on revenue.
Hook Ideas
"I run a £5M business and this is my 30-minute fitness routine"
"CEOs who are physically fit outperform those who aren't. Here's the data."
"The morning routine that doubled my focus as a founder"
Content Ideas
- ▸ CEO morning routine series — aspirational, shareable
- ▸ Productivity + fitness crossover content
- ▸ "I worked out every day for 90 days while running my business"
- ▸ Business leader interviews: how fitness changed their performance
- ▸ Quick wins: 4-minute workout between meetings
Best Platforms
LinkedIn
Instagram
YouTube
Virality Potential
MEDIUM
CEO aspiration content performs strongly on professional networks
Bolt-On / Upsell
B2B corporate wellness contracts — this programme is the gateway to company-wide LR subscriptions; Matt's 25-year network is the sales channel
Hashtags: #CEOmindset #entrepreneurfitness #executivehealth #leadershipfitness #biohacking